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I was just awarded a space in the Providence Art Windows. I get to make an installation and it will be up from December 2009 - March 2010. I am including my Proposal- An Apparel Store. Time to start dyeing and sewing!
Amidst the age of sexually charged advertising and high fashion, a domestic clothing store, American Apparel emerged to acquire the title of largest clothing manufacturer in the United States. From idea to production, the company works within the countries borders; I would like to propose a faux storefront as a platform for both my applause, and the social / institutional critique of this company.
I am currently working with the idea of mass produced color by making hand dyed paint chips, then silk-screening appropriated and fictional color names. I would like to continue my color study by hand dyeing a faux-store’s worth of wearable product. American Apparel designs solid shade, cotton knit fashions by operating a dye house and knitting facility in LA. The company relies on the average American to construct and sell their product as well as manipulating the customer for their advertisement strategy (e.g. choosing everyday models, holding amateur photography competitions, ect.). I am proposing that I would use this company as inspiration to hand dye and gradiate clothes. I would be interested in any window available and envision the gradation to be hung on clothing hangers forming a horizontal color change.
